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      <image:title>Work</image:title>
      <image:caption>We put this monument in NYC as a place people could be filmed and share their good deed pledge with their friends on Facebook https://www.facebook.com/911day/photos</image:caption>
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      <image:title>Work - Tobacco Free California - Secondhand Sally</image:title>
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      <image:title>Work - Mazda3 Banner</image:title>
      <image:caption>Like Bruce Lee, the Mazda3 is surprisingly lightweight and unexpectedly fast and agile. Millions of people clicked through making it one of the top-ten most engaging online automotive ads of 2014.</image:caption>
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      <image:title>Work - Billboard, LA 405 Freeway &amp; NYC Lincoln Tunnel</image:title>
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      <image:title>Work - Cake, Director on all Versa films: Rick LeMoine</image:title>
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      <image:title>Work - Sun Wen - China, Director: Noam Murro</image:title>
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      <image:title>Work - KQED Rowboat</image:title>
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      <image:title>Work - NFL Training - Keyshawn Drills</image:title>
      <image:caption>Off-season NFL training. It's anywhere you can find it.</image:caption>
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      <image:title>Work - March Madness Campaign</image:title>
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      <image:title>Work</image:title>
      <image:caption>Getting the right tone for your message is the most important part of communication. Guilting and browbeating never work. You have to show the problem if you want to fix the problem.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>I led the launch of the new “Make Waves” creative work at NAMM (National Association of Music Merchants) the largest annual global gathering of musicians and suppliers in the world. Yamaha has the largest display booth every year at the Convention Center in Anaheim and they run and supply all the instruments and sound system/video infrastructure for the main outdoor stage. It was the perfect venue to introduce Yamaha’s new “Make Waves” brand ethos to the music-loving world. My main day to day job as Creative Director and one of two writers, was to freshen up every single customer touchpoint - digital and analog - with the new “Make Waves” philosophy and visual palette. In order to unify the brand communications globally under one voice and look, everything had to be examined and retooled. I also had the pleasure of leading the creation and roll out of new campaigns for every instrument Yamaha makes and for every market, such as instructors of marching bands in schools across the country, the work of which follows at the end.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Mazda Japan considers this Anthem spot to be the most successful commercial to ever capture their brand soul. It triggered an avalanche of positive comments on YouTube and had over 20 million views within the first 3 months. Director: Jake Scott</image:caption>
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      <image:title>Work - Levis Silvertab - Celebrate your specialness</image:title>
      <image:caption>When it comes to style or advertising, never blend in.</image:caption>
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      <image:title>Work - "Anthem" Web Film</image:title>
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  <url>
    <loc>https://stevemorriscd.com/about-1</loc>
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    <lastmod>2018-03-09</lastmod>
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  <url>
    <loc>https://stevemorriscd.com/about-avenue</loc>
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    <lastmod>2025-05-09</lastmod>
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      <image:title>About</image:title>
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