We put this monument in NYC as a place people could be filmed and share their good deed pledge with their friends on Facebook  https://www.facebook.com/911day/photos
 Hundreds of testimonial videos from celebrities and everyday people were posted on Facebook and the site gained 300,000 fans in just 70 days.
 “I will” was a number one trending topic on Twitter for two weeks leading up to the event.
National Print
 See how the “I Will” movement continues to grow and inspire positive deeds on this and every anniversary of 9/11 at  https://www.facebook.com/911day    
 Business Insider wrote an excellent, in-depth case study.   http://www.businessinsider.com/how-911dayorg-used-social-media-to-create-the-most-successful-social-advocacy-movement-for-victims-ever-2011-9
 To read how it all originated go to this CNN article:  http://www.cnn.com/2011/US/08/19/911dayofservice/index.html      Thanks to GOODCorps (now ENSO) who enlisted my help to write the platform for this pro-bono project. Thanks also to my co-creative, Kevin Raich, and the LA office of Deutsch who helped develop and produce this work.
prev / next